The Game-Changing Impact Of Extended Reality (XR) On The Future


March 17, 2023

Samita Tiwari

Senior Technical Writer

 Did You Know? 

  • The market’s growth has been attributed to the expanded usage of XR devices in commercial, consumer, & manufacturing applications.
  • The worldwide XR market size was $35.14 billion in 2022 and is projected to hit around $345.9 billion by 2030, expanding at a CAGR of 33.09%.

XR Market Size

Extended Reality (XR) is an umbrella term that confines a range of technologies and the physical and digital worlds. It includes Virtual Reality, Augmented Reality, and Mixed Reality. These technologies have been rapidly evolving in recent years and are now finding applications in various industries, from gaming to healthcare, education, and more.  

In this blog, we will explore how XR is changing the future and altering the way we interact with technology & the world around us. 

Know How Extended Reality (XR) Will Transform The Future

Here are some of the key ways in which XR will impact and transform the future: 

1. Enhanced Learning Experiences

One of the areas where XR has a significant impact is education. By providing immersive and interactive learning experiences, XR is transforming the way students learn and absorb information. XR enables students to visualize complex concepts, explore virtual environments, and engage with educational content in ways that were previously impossible. 

For example, medical students can use XR to simulate surgical procedures and gain practical experience without the risk of harming patients. Similarly, engineering students can use XR to visualize and manipulate 3D models, allowing them to understand complex designs better. By making learning more engaging and interactive, XR is enabling students to develop a deeper understanding of subjects and improving retention rates. 

2. Improved Customer Experiences

 XR is also transforming the way companies interact with customers. By providing immersive and interactive experiences, XR is allowing companies to create more engaging and personalized customer experiences. 

For example, retailers can use AR to allow customers to try on clothes virtually and see how they would look before making a purchase. Similarly, automotive companies can use VR to allow customers to customize and explore cars in a virtual showroom. By providing these experiences, companies can improve customer engagement and increase the likelihood of a sale. 

3. Enhanced Remote Collaboration

The COVID-19 pandemic has revved the trend toward remote work and collaboration. XR is providing new tools for remote collaboration, enabling teams to work together as if they were in the same room. 

For example, architects and engineers can use MR to collaborate on designs in real-time, enabling them to make decisions more quickly and efficiently. Similarly, remote workers can use VR to attend virtual meetings and conferences, allowing them to connect with colleagues from around the world. 

4. Improved Healthcare Outcomes

XR is also transforming the healthcare industry. By providing immersive and interactive experiences, XR is enabling healthcare professionals to improve patient outcomes and reduce costs. 

For example, surgeons can use XR to simulate procedures before performing them on patients, reducing the risk of complications. Similarly, physical therapists can use XR to create personalized rehabilitation programs for patients, improving their outcomes and reducing the need for in-person visits. 

5. Entertainment

Finally, XR is transforming the entertainment industry, providing new ways for people to experience music, movies, and games.

For example, VR enables people to experience concerts and events in a virtual environment, providing an immersive and interactive experience. Similarly, AR enables gamers to explore virtual environments and interact with characters in a way that was previously impossible. 

Popular Brands Using XR

Many brands have started using XR (extended reality) technologies to engage with their customers and provide unique experiences. Here are a few Extended Reality examples: 

Popular brands using XR


L’Oreal has created an AR app called “Style My Hair” that allows customers to try different hairstyles and hair colors virtually. The app uses facial recognition technology to place hairstyles onto the user’s head accurately. 


Porsche has used VR to create a unique driving experience for its customers. The “Porsche VR Experience” allows customers to sit in a virtual car and experience driving on a virtual racetrack, providing a realistic and immersive experience. 


AccuVein is a healthcare brand that has developed an AR device to help medical professionals locate veins in patients. The device projects a map of the veins onto the patient’s skin, making it easier to find the best spot for needle insertion. 


EchoPixel is a healthcare brand that has developed a VR platform to help medical professionals better understand complex anatomy. The platform allows doctors to view detailed 3D models of organs and structures. It helps them to plan surgeries and diagnose conditions more accurately. 


Volvo has used VR to create a unique test drive experience. The “Volvo Reality” app allows customers to take a virtual test drive in one of Volvo’s cars, providing a realistic and immersive experience without leaving their homes. 

These are just a few instances of how brands use XR to engage with their customers and provide unique experiences. 


XR is transforming the way we interact with technology and the world around us. By providing immersive and interactive experiences, XR is enabling us to learn, work, and play in new and exciting ways. As technology persists in evolving, we can expect to see more ingenious applications and use cases in the future. From education and healthcare to entertainment and beyond, XR is changing the future and providing new opportunities for innovation and growth. 

Moreover, to know how XR can help businesses grow or get expert support for integrating XR into an existing project, get in touch with MiriTech Experts. They will help you by offering unique solutions matching your key needs.

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